I love working on new product launches and line extension projects and have collaborated with many wine and spirits marketers in creating compelling copy and marketing materials to support their test-marketing projects and national launches and roll-outs. Here is one recent project I worked on for a new line of proprietary fine wine line called The Seeker for Kobrand Corp.

Working in close collaboration with Kobrand’s Marketing Team, I wrote and edited back label copy for a Sauvignon Blanc from New Zealand and a Pinot Noir from France.

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