DOM PÉRIGNON
DOM PÉRIGNON
Moët Hennessy USA’s Dom Pérignon Brand Management and Marketing Teams in New York engaged me to create a memorable, elegant two-page advertorial series to introduce a new, ultra-rare premium group of Champagnes from the cellars of Champagne Dom Pérignon, the name of this group of ultimate bubblies is Dom Pérignon Oenothèque. These luxury, vintage-dated bottlings of Dom Pérignon’s finest Champagnes are blended to age gracefully for extremely long periods of time, giving these exceptional wines great finesse, balance and richness.
After interviewing Richard Geoffroy, Dom Pérignon’s Chef de Cave, I collaborated with an award-winning designer to create, write and edit a series of six two-page advertorial spreads that appeared in the Wine Spectator magazine at the time of the Oenothèques’ launch in the U.S. market in late 2002 and early 2003. Each of the Dom Pérignon Oenothèque advertorials focused on a specific vintage, its qualities, incomparable flavors and unique characteristics.