NEW PRODUCTS
THE SEEKER
I love working on new product launches and line extension projects and have collaborated with many wine and spirits marketers in creating compelling copy and marketing materials to support their test-marketing projects and national launches and roll-outs. Here is one recent project I worked on for a new line of proprietary fine wine line called The Seeker for Kobrand Corp.
Working in close collaboration with Kobrand’s Marketing Team, I wrote and edited back label copy for a Sauvignon Blanc from New Zealand and a Pinot Noir from France.